It's no secret:Social media is a powerful force. As growing numbers of consumers go online to exchange views and opinions about brands and products, how do marketers participate while maintaining brand value and control over the message? And how can you add a smart social media strategy to the mix when your budget is frozen or being cut?

Join Six Apart Chief Evangelist Anil Dash in a discussion about the challenges and successes of social media. In this seminar, Anil will discuss the many ways marketers are already fortifying their brands, deepening relationships with customers, gaining insights into customer preferences, and improving efficiency through social media….. all while maintaining control over their brand and message. Get tips on best practices for maximizing your social media efforts.

Learn from real world examples about

• how to maintain the value of your brand and control over your message in a consumer-driven environment.
• the measurable benefits social media brings to marketers.
• how to "grow into" social media as you learn the ropes.
• how to think strategically about implementing social media tactics.