It's no secret:Social media is a powerful force. As growing numbers of consumers go online to exchange views and opinions about brands and products, how do marketers participate while maintaining brand value and control over the message? And how can you add a smart social media strategy to the mix when your budget is frozen or being cut?

Join these experts in a discussion about the challenges and successes of social media:

• Lauren Kozak, Social Media Manager, Britney Spears
• Anil Dash, Chief Evangelist, Six Apart

Learn from real world case studies about

• how to acquire and retain customers with social media.
• how to maintain the value of your brand and control over your message in a consumer-driven environment.
• the measurable benefits social media brings to marketers.
• how to "grow into" social media as you learn the ropes.
• how to think strategically about implementing social media tactics.

Click on "Register" below to sign up now