Build Brand Awareness
MT can help you:
- Have a conversation with customers
- Rapidly respond to news and crises
- Maintain an up-to-date, timely web presence
- Extend your reach through RSS
- Reach new customers through search
Some of the worlds greatest companies use Movable Type to create dynamic customer facing web sites. MT can drive online marketing initiatives, encourage customer feedback, and build community among your key stakeholders.
Establishing an online personality with Movable Type is fast and easy to manage - and puts powerful social collaboration tools at your disposal -- so you can:
- Promote customer dialogue. Create a community of engaged customers and learn what's important to them through comments that provide you with invaluable insights into product innovation and ways to improve loyalty.
- Create client and partner channels. Use blogs to create a direct conduit to your best customers and partners. Create a dedicated blog for a client or partner and use it to share updates and news, and answer key questions.
- Boost search engine rankings. Blogs are proven tools for garnering increased exposure through search engines. Blogs can increase your rank and visibility, making it easier for your customers to find you.
- Extend your reach. Reach readers with RSS feeds that deliver fresh, relevant content and keep them engaged with your site.
Case Study: General Motors
To blog or not to blog? For a lot of senior executives these days, that is the question. The answer, simply enough, is to blog. No better opportunity exists to engage in an open dialogue and exchange of ideas with customers and potential customers.
- Bob Lutz, Vice Chairman, General Motors
Get started
Purchase MT4 and build your community.
Contact us for a demonstration of the MT Community Solution or read more.
Start blogging today with MT Personal License.
